From its conception LA Gear seems to embody the “all about having fun” lifestyle; founded by Lonnie Britton in 1979, to market and rent roller skates in Venice Beach, LA Gear expanded into athletic footwear in the mid-80s, and almost instantly became popular.
Ever since then LA Gear has prided themselves in adding little quirks and details to their sneakers. Making them stand out amongst other brands.
The line expanded in 1989, when they secured the endorsements of several sports icons of that time; NBA legends Kareem Abdul Jabbar, Karl Malone, Hakeem Olajuwon and hockey star Wayne Gretzky were some of the most famous athletes to endorse LA Gear. Later endorsed by the highly recognizable musicians; Michael Jackson and Paula Abdul.
LA Gear is dedicated to providing their consumers fashionable footwear inspired by athletic trends, with comfort and innovation.